
QIZHONGJI was founded in 2018 as a comprehensive copyright operation platform specializing in character incubation, youth-oriented content development, IP management, merchandise licensing, and artist representation. Managing over 20 well-known IP characters from around the world, QIZHONGJI continuously creates emotional connections and brings joy to young audiences globally.
Guided by the values of bravery, curiosity, transparency, and rigor, we are dedicated to discovering compelling characters and producing high-quality content. While localizing international IPs for the Chinese market, we also empower original Chinese characters and their merchandise to reach a global audience.
Our vision is to make communication better, make images more interesting, and become a world-leading copyright operation company.
Sales Channels
Fans
Impressions
Exhibition Appearances
Pop-ups
Product SKUs

Content Operations
We continually expand our content and explore new creative formats, delivering high-quality material that keeps our characters vibrant and engaging.
Merchandise Ecosystem
We develop a complete IP merchandise ecosystem, crafting products that balance artistic integrity with strong commercial appeal.
Collaborative Partnerships
We’ve teamed up with over 500 well-known global brands to co-create impactful collaborations that drive value and mutual growth.
Offline Experiences
We build rich, multi-dimensional fan engagement opportunities offline, strengthening emotional bonds and creating seamless experiences that connect online and offline worlds.

PiDan Jam

Twin Princess of Wonder Planet

mellowbunny

Nudaeng

Vintage cat

#EVEONECAT

Ogu

Hamster friends

FUYANKUMA

BUTTER DOG

ToDeari

MOFY

studio UG

mushytina

XIAOLAN FRIENDS

Maltese

Butterbear

MY FRIEND RABBIT

Fan&Bao

LIPU FRIENDS

BOWTIE CAT

irasutoya

BOBA RAT

TaroBall

NOBI RABBIT

Hemging

cute union

chimitan